{
  "version": 6,
  "updated": "2026-09-18",
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      "kind": "สื่อเก่า",
      "model": "television / radio / network",
      "scope": "งบนิติบุคคล DBD; ไม่ใช่งบรวมกลุ่มหรือรายได้เฉพาะช่อง",
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      "previousKind": "สื่อ",
      "categoryBasis": "ฐานเดิม TV / วิทยุ / สิ่งพิมพ์ / ภาพยนตร์ / โปรดักชันออฟไลน์ และช่องทางออนไลน์",
      "publicExplanation": {
        "period": "2567 · รายงานประชุมผู้ถือหุ้นปี 2568 หน้า 5–6 (ไม่ใช่สัดส่วนปี 2568)",
        "revenue": "โครงข่ายกระจายเสียงและโทรทัศน์ 40%; โทรทัศน์ 25%; วิทยุ 25%; ดิจิทัลและธุรกิจใหม่ 8%; อื่น 2% บนฐานรายได้ 1,171 ล้านบาท ธุรกิจดิจิทัลและใหม่ครอบคลุมโฆษณา จำหน่ายคอนเทนต์ ให้เช่าสตูดิโอ/ห้องควบคุม และฝึกอบรม",
        "expense": "เอกสารสรุปค่าใช้จ่ายรวม 1,488 ล้านบาท เป็น Sales and service expenses 69%, Administrative expenses 22%, Service expenses 6% และ Other expenses 3% รักษาชื่อหมวดภาษาอังกฤษตามเอกสาร เพราะสองหมวดใช้คำว่า service ใกล้เคียงกัน ไม่ตีความหรือรวมหมวดเอง",
        "source": "https://investor.mcot.net/storage/document/shareholders-meeting/agm2025/mcot-agm2025-minutes-en.pdf"
      }
    },
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      "source": "https://datawarehouse.dbd.go.th/company/profile/70107536001451",
      "kind": "สื่อเก่า",
      "model": "news / publishing / events",
      "scope": "งบนิติบุคคล DBD; ไม่ใช่งบรวมกลุ่มหรือรายได้เฉพาะช่อง",
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    {
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      "kind": "สื่อเก่า",
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      "scope": "งบนิติบุคคล DBD; ไม่ใช่งบรวมกลุ่มหรือรายได้เฉพาะช่อง",
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        "period": "2568 · ข้อมูลระดับกลุ่มในหน้า Financial Highlights ไม่ใช่งบเฉพาะบริษัทแม่",
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      "id": "0105551110868",
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      "scope": "งบ LTMH ระดับนิติบุคคล ครอบคลุมหลายแบรนด์ ไม่ใช่รายได้ลงทุนแมนหรือ YouTube ช่องเดียว และไม่ใช่งบรวมกลุ่ม WealthTech",
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        "period": "คำอธิบายธุรกิจบนเว็บไซต์กลุ่ม · ตรวจ 18 ก.ย. 2569 ไม่ใช่สัดส่วนงบปี 2568",
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        "source": "https://www.ltmh.com/business"
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        },
        "format_id_evidence": {
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      },
      "Tigercry": {
        "uploads": 613,
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        "median_per_video_engagement": 0.019478459488611127,
        "company": "Peer",
        "channel_id": "UCr7vfoOerACFbkVbFGKYL_Q",
        "title": "tigercrychannel",
        "subscriber_count_current": 3390000,
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        "reached_pre_2025": true,
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          "long-form": {
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            "median_per_video_engagement": 0.014852166285938884
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          "short": {
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        },
        "format_id_evidence": {
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      },
      "The Cloud": {
        "uploads": 769,
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        "subscriber_count_current": 538000,
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        "playlist_pages_scanned": 34,
        "reached_pre_2025": true,
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        "missing_or_nonpublic_detail_rows": 0,
        "views_per_current_subscriber": 57.62092379182156,
        "formats": {
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    },
    "companies": {
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        "mean_views": 229148.40611075747,
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      "Little Monster": {
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    "financial_proxies": {
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        "fy2025_net_profit_thb": 6029074.08,
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        "warning": "Descriptive cross-model intensity only; not CPM/RPM and not attributable YouTube revenue."
      },
      "Little Monster": {
        "fy2025_revenue_thb": 47487400.45,
        "fy2025_net_profit_thb": 22327804.83,
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        "current_public_views_per_revenue_million_thb": 1035146.5132684474,
        "warning": "Descriptive cross-model intensity only; not CPM/RPM and not attributable YouTube revenue."
      },
      "I Roam Alone": {
        "fy2025_revenue_thb": 11706348.04,
        "fy2025_net_profit_thb": 3138862.47,
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        "warning": "Descriptive cross-model intensity only; not CPM/RPM and not attributable YouTube revenue."
      },
      "The Cloud": {
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        "fy2025_net_profit_thb": 4852531.57,
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        "current_public_views_per_revenue_million_thb": 197962.96085520528,
        "warning": "Descriptive cross-model intensity only; not CPM/RPM and not attributable YouTube revenue."
      }
    }
  },
  "sources": [
    {
      "id": 1,
      "name": "DBD DataWarehouse",
      "url": "https://datawarehouse.dbd.go.th/",
      "note": "งบการเงินรายนิติบุคคล; source URL อยู่ในแต่ละ record"
    },
    {
      "id": 2,
      "name": "Reuters Institute Digital News Report 2026 — Thailand",
      "url": "https://reutersinstitute.politics.ox.ac.uk/digital-news-report/2026/thailand",
      "note": "Weekly online reach ระดับแบรนด์ข่าว"
    },
    {
      "id": 3,
      "name": "Reuters/Datawrapper Thailand online reach",
      "url": "https://datawrapper.dwcdn.net/RmFBv/5/",
      "note": "ชุด reach ที่เปรียบเทียบกันได้ 16 แบรนด์"
    },
    {
      "id": 4,
      "name": "MAAT 2025 industry estimate",
      "url": "https://www.marketingoops.com/reports/industry-insight/maat-thai-media-industry-2025/",
      "note": "ภาพรวมเม็ดเงินโฆษณา; ไม่บวกกับ digital estimate โดยตรง"
    },
    {
      "id": 5,
      "name": "DAAT/Kantar digital advertising 2025",
      "url": "https://www.bangkokpost.com/business/general/3081283/digital-ad-spending-in-thailand-to-reach-b32-2bn",
      "note": "Digital ad estimate 32.247 พันล้านบาท"
    },
    {
      "id": 6,
      "name": "Nation Thailand creator-economy claim",
      "url": "https://www.nationthailand.com/business/economy/40051101",
      "note": "45 พันล้านบาทเป็น industry claim; methodology ไม่เปิดเผย"
    },
    {
      "id": 7,
      "name": "HypeAuditor Top YouTube Thailand",
      "url": "https://hypeauditor.com/top-youtube-all-thailand/",
      "note": "Public Top 100 snapshot: subscribers, displayed views, average likes/comments, category."
    },
    {
      "id": 8,
      "name": "YouTube public video metadata via yt-dlp",
      "url": "https://www.youtube.com/",
      "note": "Latest 10 videos and latest 10 Shorts per sampled channel; view counts, not Studio watch time."
    },
    {
      "id": 9,
      "name": "Official media group ownership pages",
      "url": "https://www.theoneenterprise.com/en/about/",
      "note": "Conservative channel-to-group mapping; each group row carries evidence URLs."
    }
  ],
  "researchSources": [
    "https://9conversations.co/x10networks/",
    "https://anymindgroup.com/news/press-release/13708",
    "https://createintelligence.co.th/aboutci",
    "https://daat.in.th/wp-content/uploads/2025/09/DAAT-Mid-Year-2025-Press-Report-Final.pdf",
    "https://datawarehouse.dbd.go.th/company/profile/50105555030052",
    "https://datawarehouse.dbd.go.th/company/profile/50105556177375",
    "https://datawarehouse.dbd.go.th/company/profile/50105557044654",
    "https://datawarehouse.dbd.go.th/company/profile/50105559060304",
    "https://datawarehouse.dbd.go.th/company/profile/50105560047561",
    "https://datawarehouse.dbd.go.th/company/profile/50105561056190",
    "https://datawarehouse.dbd.go.th/company/profile/50105562064978",
    "https://datawarehouse.dbd.go.th/company/profile/50105563137332",
    "https://developers.google.com/youtube/v3/docs/channels/list",
    "https://developers.google.com/youtube/v3/docs/playlistItems/list",
    "https://developers.google.com/youtube/v3/docs/videos/list",
    "https://littlemonsterfamily.com/",
    "https://lssmedia.setlink.set.or.th/2025/9M/MONO-9M68-ListedCompanySnapshot-EN.html",
    "https://lssmedia.setlink.set.or.th/2025/YE/ONEE-YE68-ListedCompanySnapshot-EN.html",
    "https://market.sec.or.th/public/idisc/Download?FILEID=dat%2Fnews%2F202308%2F0666NWS310820231936060596E.pdf",
    "https://marketeeronline.co/archives/122930",
    "https://marketeeronline.co/archives/473074",
    "https://readthecloud.com/about/",
    "https://reutersinstitute.politics.ox.ac.uk/digital-news-report/2025/thailand",
    "https://thestandard.co/privacy-policy/",
    "https://workspace.google.com/customers/cloud-ground/",
    "https://www.nationthailand.com/business/corporate/40058492",
    "https://www.smethailandclub.com/startup-startingabusiness/5364.html",
    "https://www.thepeople.co/event/13624",
    "https://www.workpoint.co.th/en/investor-relations/financial-information/financial-highlights",
    "https://www.youtube.com/channel/UCAEaL4OL17mUleZVEutQ4dQ",
    "https://www.youtube.com/channel/UCCh1SOI13Ch65t6DEMzurRA",
    "https://www.youtube.com/channel/UCCv-vtKvMvP3Lxa5rCAea2g",
    "https://www.youtube.com/channel/UCFwvWAUfq_rjjPCQqUZiYVw",
    "https://www.youtube.com/channel/UCTD_0wHWisBYJx2nWwwA9sQ",
    "https://www.youtube.com/channel/UCr7vfoOerACFbkVbFGKYL_Q",
    "https://www.youtube.com/channel/UCxJRRuhxmxIc-23A0AukMOQ",
    "https://www.youtube.com/channel/UCxoVgoUhfhFBeWeRKtFOs7w"
  ],
  "counts": {
    "rows": 95,
    "financial": 41,
    "cohort": 5,
    "priorCreators": 50,
    "priorMediaGroups": 18,
    "categories": {
      "สื่อเก่า": 26,
      "สื่อใหม่": 69
    },
    "publicExplanations": 8
  },
  "classification": "สื่อเก่า: TV/offline+online; สื่อใหม่: digital-native/online-first+Top YouTuber. Classified by media roots, not exclusive revenue channels.",
  "excludedRegistrations": [
    "0107555000066",
    "0107556000507",
    "0107545000047"
  ]
}